Mardi Gras Pride on Out of Home

To get in the spirit for Mardi Gras 2021, Out of Home advertising jazzed up the streets even without a parade.

Promoting a limited-edition pack of “Darrell Lea Loves Allsorts”, the sweets showcased Darrel Lea's pride with a glittery, bold, fun campaign across QMS Media’s digital network in Sydney.

A percentage of sales for every pack of Allsorts was donated to QLife, a platform dedicated to providing Australians with anonymous, free LGBTI peer support and referrals to discuss topics including sexuality, identity, gender, body image and relationships. Proceeds will go towards training QLife volunteers to meet the needs of the LGBTI community.

The campaign, promoting unity and diversity through its love of all-sorts, was a big, bold and bright statement for the brand and for Mardi Gras.