Menulog seeks to satisfy your dinner desires

Delivery service Menulog is continuing to build on the success of their campaigns with Snoop Dog to highlight the ease of ordering any food you could possibly want to your door. Their latest transit focused campaign used their signature branding to get everyone’s mind on satisfying their cravings and using the app to get "The Food You Want. Delivered."

Plastered across buses, Menulog's signature orange coupled with a larger-than-life Snoop Dog stood out on Out of Home transit sites, and demonstrated the power of using only a logo and recognised colours to deliver a message about food without the use of food imagery.

With many people thinking about their next meal while in transit, the campaign used the medium effectively to reach a busy, commuting audience, at the optimum decision-making time.