New campaign from DrinkWise is a timely reminder about managing stress

DrinkWise has partnered with the New South Wales (NSW) Police for its recent campaign to reinforce safe drinking behaviour in times of stress. Commencing on Outdoor signs at the end of May, the campaign encourages people to reach out and look for help if isolation is taking its toll.

The DrinkWise and OMA partnership have for the past three years delivered an important message to adults, in particular parents, reminding them to consider the impact their drinking habits can have on their children’s future drinking habits. The Out of Home (OOH) campaign 'Children can inherit more than your looks' has been in the market four times since the beginning of the partnership in 2018. Reaching more than 11M people nationwide, the campaign is valued at over $5M to-date.

The latest campaign is also featured on social media, with a series of creatives including: “Stressed? Anxious? Drinking More? Help is here for you” and “COVID-19 can make us feel stressed and anxious. Pick up the phone, not another drink.”


If you or someone you know is drinking more during this time, please know that there is help and you can contact the following helplines.


Beyond Blue: 1800 512 348

1800 respect: 1800 737 732

Men’s Referral Service: 1300 766 491