oOh!media and eftpos collaborate on a unique B2B retail campaign

A brand new B2B campaign launched by eftpos on 22 June aims to help merchants realise the savings they could be making through debit transactions with the use of eftpos Payments Australia.

The six-week campaign is running across multiple oOh!media retail signs in Sydney and Melbourne suburbs, to specifically target merchants with the idea that they could potentially cut the cost of debit card payments for businesses through Least Cost Routing.

eftpos CEO Stephen Benton said: “With people increasingly out in public and returning to work, now is the perfect time to raise awareness of how lower debit card fees could potentially help large and small businesses across the country as the economy recovers.”

This campaign is the first Out of Home campaign in years for eftpos, and is accompanied by radio, digital, print media to showcase the range of benefits Least Cost Routing brings.

Known as Least Cost or Merchant Choice Routing, the method can lead to significant savings of up to 40% on transaction fees from debit cards – Australia’s most popular form of payment.

The chosen retail assets were identified using oOh!media’s industry-leading data and insights capability oOh! DataScience which maximises ROI via audience segmentation and targeting.

oOh!media Chief Sales Officer Tim Murphy said “It’s great to see eftpos continue to reach out to the Australian business community, reducing its own wholesale fees and encouraging savings for tens of thousands of retailers and other merchants through Out of Home”.