Out of Home full year results for 2021

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2021.

The industry saw a total increase of 24 per cent on net media revenue in 2021.

As previously reported, net media revenue for 2021 increased to $812.7 million,
up from $655.2 million* for 2020, across the following categories:

Category figures 2021^^:

Roadside Billboards (over and under 25 square metres)

$360.4 million

Roadside Other (street furniture, bus/tram externals,
small format)

$190.8 million

Transport (including airports)

$48 million

^Retail, Lifestyle and Other

$213.4 million

Category figures 2020*:

Roadside Billboards (over and under 25 square metres)

$273.6 million

Roadside Other (street furniture, bus/tram externals,
small format)

$154.2 million

Transport (including airports)

$62.4 million

 ^Retail, Lifestyle and Other    

$165 million

Digital Out of Home (DOOH) revenue accounts for 58.8 per cent of total net media revenue year-to-date, an increase over the recorded 55.2 per cent* for the same period last year.