Out of Home full year results for 2022

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2022.

The industry saw a total increase of 27.6 per cent on net media revenue in 2022.

As previously reported, net media revenue for 2022 increased to $1,060.5 million,
up from $831.1 million* for 2021, across the following categories:

Category figures 2022^^:

  • Roadside Billboards (over and under 25 square metres)

$463.8 million

  • Roadside Other (street furniture, bus/tram externals, small format)

$238.5 million

  • Transport (including airports)

$100.3 million

  • ^Retail, Lifestyle and Other

$257.9 million

 

Category figures 2021*:

  • Roadside Billboards (over and under 25 square metres)

$362.5 million

  • Roadside Other (street furniture, bus/tram externals, small format)

$195.7 million

  • Transport (including airports)

$48.7 million

  • ^Retail, Lifestyle and Other          

$224.2 million

 


Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent* for the same period last year.

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership.
^ Reported in this category are shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.