Outdoor signs bring magic to consumers in quarter one

The Outdoor Media Association (OMA) has announced the winners of its quarter one 2019 Creative Collection competition.

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter.

Campaigns are judged across the following categories:

• Best creative execution
• Best traditional use of the OOH medium
• Best use of a special build
• Best use of technology and innovation

Quarter one 2019 attracted 20 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media.

Guest judges included:

• Kate Kissane, Head of Brand & Advertising, St.George
• Kerrianne Pritchard, General Manager, Country Outdoor Signs
• Jordana Sherlock, National Insights and Strategy Manager, QMS Media
• Theo Zisoglou, Head of Media & Investment, Bohemia Group

“All finalists in the OMA’s quarter one 2019 Creative Collection put forward solid cases for selection, each demonstrating strong creative executions via the OOH medium and ultimately in each winner’s case, able to deliver a simple, clear and powerful message,” said Kerrianne Pritchard, General Manager, Country Outdoor Signs.

“OOH has come such a long way over the last decade. There is so much scope to engage with audiences by leveraging the digital capabilities available and using data to present contextually relevant messages. The brands that leveraged these capabilities really stood out,” said Kate Kissane, Head of Brand and Advertising at St.George.

Congratulations to the following winners:

Campaign: Stem Campaign
Advertiser: Flinders University
Creative agency: Flinders Creative Studio & Paul Munzberg
Media agency: Wavemaker

Campaign: SOLO Zero
Advertiser: Asahi Schweppes
Creative agency: TBWA
Media agency: Posterscope
Other agency: Carat

Campaign: Drumstick X Messina
Advertiser: Peter's Ice Cream
Creative agency: The Key Branding
Media agency: Spark Foundry Melbourne

Campaign: Untangle your business phone
Advertiser: Vonage
Creative agency: Rumble Brisbane
Media agency: Media Republic

Campaign: Dancing with the Stars
Advertiser: Channel 10
Creative agency: Channel 10
Media agency: Spark Foundry