Q1 Creative Collection Winners in 2018

The Creative Collection competition recognises and celebrates the most creative and innovative Out of Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology and innovation
  • Best traditional use of the OOH medium

Quarter one 2018 attracted 30 submissions from OMA members including: Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising QMS Media, and TorchMedia.

Guest judges included:

  • Nathan Bilton, Creative Lead – The Works
  • Nick Henley-Smith, Campaign Delivery Manager – APN Outdoor
  • Rob Martin, Executive Creative Director – Ikon
  • Jordana Sherlock, National Insights and Strategy Manager – QMS Media

“These winners showcase the unique opportunities available for creatives and brands to utilise the creative potential of OOH. Well done!” said Nathan Bilton, Creative Lead, The Works.

“The winners of the quarter one Creative Collection Competition show the breadth of which the OOH channel spans – from eye-catching traditional campaigns, to bespoke one-off special builds that bring communities together, to timely brand messages that integrate technology – proof that OOH is more than a one-trick pony,” said Charmaine Moldrich, CEO, OMA.

Congratulations to the following winners:

Campaign: Nike - React
Creative agency: Nike Global
Media agency: Mindshare

Campaign: KFC - Buckethead
Creative agency: Ogilvy Australia (WPP AUNZ)
Media agency: Mediacom

Campaign: Coopers - Open Australia
Creative agency: KWP! Media
Media agency: KWP! Media

Campaign: Australian Ethical Super
Creative agency: DO Agency and Australian Ethical Super
Media agency: Benedictus Media

Campaign: AFL - Don't believe in never
Creative agency: Clemenger BBDO
Media agency: Vizeum/Posterscope

Campaign: ANZ - Mardi Gras
Creative agency: TBWA
Media agency: Twitter in partnership with PHD ANZ -VIC