Q2 Creative Collection winners in 2017
The OMA Creative Collection was born in 2013, to acknowledge and celebrate the best Out-of-Home (OOH) creative and innovative executions each quarter. Winners will appear in the biennial publication OPEN, which is a compilation of the best of OOH from Australia and around the world. The next edition of OPEN is scheduled for release in 2019.
The Quarter 2 Creative Collection attracted 36 submissions, an increase of 11 submissions from Quarter 1, from Adshel, APN Outdoor, goa, JCDecaux, oOh!media, QMS Media, Paradise Outdoor and TorchMedia.
Guest judges included Hannah Swarbrick, Marketing Executive, goa; Damian Potter, Commercial Director, APN Outdoor and Alison Tilling, Head of Planning, BMF.
Quarter 2 Creative Collection saw a Grand Prix winner awarded to Anglicare Southern Queensland and its work with creative agency Khemistry on the 'Arts&Minds' campaign. The community partnership campaign ran over six weeks with audiences able to witness the creation of live artworks. The campaign aimed to raise awareness, engagement and funds for the brand and the support provided toward mental health.
Thanks to everyone who participated and congratulations to all the winners!
Campaign: Nike 'No Turning Back'
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare
Campaign: Paramount Pictures 'Baywatch'
Creative Agency: Paramount Pictures
Media Agency: MEC
Campaign: Hungry Jacks '$1 Coffee'
Creative Agency: Group M Productions
Media Agency: Maxus Australia
Campaign: Sanofi Aventis Cenovis 'Cenovis'
Creative Agency: Publicis Q
Media Agency: Zenith Optimedia
Campaign: Coca-Cola South Pacific 'Fanta - Shake things up'
Creative Agency: Ogilvy & Mather
Media Agency: UM
Campaign: Anglicare Southern Queensland 'Anglicare - Arts&Minds'
Creative Agency: Khemistry
Media Agency: goa