Q4 Creative Collection winners in 2018

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best traditional use of OOH
  • Best use of a special build
  • Best use of technology and innovation

Quarter four 2018 attracted 34 submissions from OMA members including: APN Outdoor, JCDecaux, oOh!media and QMS Media and TorchMedia.

Guest judges included:

  • Andy Flemming, Group Creative Director, M&C Saatchi
  • Matthew Knopp, Trade Marketing Manager, oOh!media
  • Bryan Magee, Managing Director, Posterscope
  • Nikki Young, Advertising and New Business Manager Retail, Sydney Airport

“These judging sessions are always exciting, and give us the opportunity to not only see the best campaigns in market, but also to discuss and debate the best use of OOH. Again, this year we were excited by the creativity of some of our competitive advertising channels, and their ability to use our medium to its fullest potential. However, the one thing that remains constant is the unanimous agreement that when it comes to great OOH, it’s beautiful, simplistic, and clever creative that wins each time,” said Charmaine Moldrich, CEO, OMA.

“As an advocate of OOH, it was particularly pleasing to see such a varied collection of work put forward. We had examples of beautifully art directed and sophisticated creative going head to head with cheeky and irreverent copy that may not be as aesthetically pleasing but worked the format and was contextually perfect,” said Bryan Magee, Managing Director, Posterscope AU.

“I’ve always loved Outdoor. It’s still the purest form of advertising and, in my opinion, one of the toughest to get right. Campaigns such as ‘Shot on iPhone’, ‘Hello Boys’ and the sublime ‘pointing boy’ for British Airways show that a simple idea can do more for a brand than god knows how many social media content paradigm shifters. As such, it was great to sit down and, let’s be honest, fight like hell with a bunch of jurors with that same love. The winners didn’t need multiple headlines, confusing visuals and body copy. They were simple. They were eye-catching. And that’s why they won,” said Andy Flemming, Group Creative Director, M&C Saatchi.

Congratulations to the following winners:

Campaign: Bumblebee - Paramount Pictures
Creative agency: Paramount Pictures International, XYi Design and Spark
Media agency: Wavemaker

Campaign: Up Santa's Chimney - Koala Mattress
Creative agency: Koala Mattress
Media agency: Koala Mattress

Campaign: Myer Rebrand
Creative agency: Clemenger
Media agency: Ikon Melbourne

Campaign: Jeep Cherokee - Chrysler Group LLC
Creative agency: Cummins & Partners
Media agency: Starcom

Campaign: All Eye Want For Christmas - Jetstar
Creative agency: JWT
Media agency: Wavemaker