SA Health campaign tracks the community's daily vaccination progress
In the national push to get vaccinated, SA Health gave the public a daily visual on how South Australian vaccination rates were progressing.
The SA Health campaign was aimed at informing and influencing South Australians about the Covid Vaccination roll-out. Using multiple Out of Home platforms with a combination of broadcast and geo-targeted messaging, the campaign directed people to their nearest vaccination hub and asked them to roll up their sleeves. The large format campaign featured a dynamic creative which was updated daily with the number of vaccinations administered to South Australians.
Using a dynamic copy scheduler which enabled SA Health to update the number of vaccinations administered daily, commuters could get a real-time picture of the community’s vaccination status.
The technology used in the creative solution was a first for SA Health, and allowed them to control the number displayed on sites and update the figure as often as they wanted to.