Schweppes takes on Martin Place Station to immerse commuters in ‘Schweppervesence’
Created to be a multi-sensory experience, the campaign had a large focus on creative capabilities to ignite travellers’ senses of sight, sound and touch and leave the brand top of mind.
Calling on the activity and life of Martin Place train station, Schweppes utilised a campaign station domination that was complimented by sound effects of a Schweppes bottle opening in the underground tunnels.
In addition, roadside billboard special build extensions were installed and full-motion creative run in retail hotspots to capture maximum attention and bring the Schweppes brand to life.
The Schweppes Schweppes campaign received an honourable mention for the Big, Bold and Bright category in the OMA’s Q1 2020 Creative Collection competition.