Shopper Media Group announces rebrand as Shopper
Shopper Media Group has revealed its new brand platform, rebranding simply as 'Shopper'.
The rebrand comes as part of a renewed focus on data, digital products and technology, and the new 'Closer to Customers' positioning also comes with a fresh look, feel and logo.
CEO Ben Walker said the rebrand is reflective of Shopper's journey from a disrupter to an established leader in retail OOH. "Our rebrand and new positioning 'closer to customers' demonstrates our power as a valued partner and our capacity to unite brands and shopping centres with their customers.
"Through the strength of our national network and our ability to connect with shoppers at scale we will continue advocating for retail OOH and accelerating change that drives growth for the category.
"The shift from Shopper Media Group to Shopper encapsulates our pride and confidence in what we have achieved and our vision to explore new and exciting ways to further leverage technology and connect with audiences where they live, make life decisions and become customers,"
Walker said the new look, name and feel, complete with a new colour palette, was inspired by Shopper’s audiences. "The Shopper brand is approachable yet powerful, and a colourful new palette reflects the energy and vibrancy of Australian local communities.
"The name Shopper captures our position of being up close to customers where and when it matters most for brands: in their communities, at their local shopping centres, where everyday life happens and buying decisions are made.
"Our positioning, 'Closer to Customers', talks to how we connect brands where audiences are actively seeking out products and services to meet their needs."
The new branding comes off the back of some new initiatives for the business, having joined the Outdoor Media Association (OMA) in March. It then hired James Poole as its new head of platform in April.
Shopper also announced a new partnership with Lendlease in May, providing agency sales representation for national advertising campaigns across three shopping centres.