Simple, contextual Outdoor wins in Q3
The Outdoor Media Association (OMA) has today announced the winners of its quarter three 2019 Creative Collection competition.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter.
“This quarter’s entries were dominated by strong, visual campaigns using context and environment creatively. We are seeing more and more that consideration of format plays an important part in being noticed, whether it is large or small format, or within certain environments such as retail and transit. Kudos to the creatives who are thinking laterally about the Out of Home channel and using it to its full potential,” said Charmaine Moldrich, CEO, OMA.
Campaigns are judged across the following categories:
· Big, Bold, and Bright
· Best Use of Multi-Format
· Best Use of Digital
· Innovation in Out of Home
Quarter three 2019 attracted 22 submissions from OMA members including JCDecaux, oOh!media, and QMS Media.
Guest judges included:
· Joe Copley, Director—Partnerships, Seedooh
· Adam J Francis, Founding Partner and Executive Creative Director, AJF GrowthOps
· Chiara Greyling, Product Marketing Specialist—New Zealand, JCDecaux
“It was inspiring to see how all of the entries stepped beyond what I would think of as traditional use of Out of Home. The winners showcased the unique strength of Outdoor in communicating big ideas, simply and effectively in concert with their environment,” said Adam J Francis, Founding Partner and Executive Creative Director, AJF GrowthOps.
Congratulations to the following winners:
Quarter three – Big, Bold, and Bright
Campaign: Get Brand New. Get it on eBay
Creative agency: eBay, FEED
Media agency: MediaCom
Quarter three – Best Use of Multi-Format
Campaign: SATC—Intrastate (within SA) winter campaign
Advertiser: South Australian Tourism Commission
Creative agency: TBWA
Media agency: Wavemaker SA
Printer: oOh! Creative Production
Quarter three – Best use of Digital
Campaign: Google Multi App
Creative agency: R/GA
Media agency: PHD
Quarter three – Innovation in Out of Home
Campaign: Paco Rabanne Million X Pac Man
Advertiser: Puig/Paco Rabanne
Creative agency: Puig/Paco Rabanne and JCDecaux Creative Solutions
Media agency: Starcom (NSW)
Printer: Grand Print Services