Switch toilet paper and change the world

Toilet paper brand ‘Who Gives a Crap’ is compelling customers to take small actions to change the world in the latest campaign, giving 'power to the poopers.'

Donating 50 per cent of its profits to help build toilets and improve sanitation in the developing world, Who Gives a Crap is also known for their toilet humour on colourful toilet paper wrappers. Their patterned rolls are front and center in their bright Out of Home campaign, bringing the issue to public spaces.

This campaign promotes their 'premium' bamboo toilet paper, made from sustainably sourced bamboo fibers, which contributes to reducing deforestation, a major factor in the production of regular toilet paper.

Its products, which are free of inks, dyes and scents and are either made from 100 per cent recycled fibers or 100 per cent sustainably sourced bamboo are known for being of great quality despite their unconventional materials.

Across street furniture and billboards in major stations in Victoria, the campaign reaches an on-the-go audience and reminds them how to do their bit to change the world.