Tourism Australia promotes half price flights for full on fun

Promoting half price flights to selected hot spots across the country, the latest iteration of Tourism Australia’s campaign ‘Holiday Here This Year’ encourages domestic travel to lead Australia's recovery.

The campaign swaps common experiences for those which feature the Australian landscape, trading rooftops for mountains and light shows for stars, and encouraging a reprieve from working from home with a "full on out of office" experience.

As part of a larger campaign, featuring celebrity couple Hamish Blake and Zoe Foster-Blake, Tourism Australia is bringing new ideas for holidays to the fore, prompting people to take advantage of the government funded half price deals.

Using images of Australia's unique environment, the campaign aims to capitalise on Australians that are ready and willing to spend, and bolster our domestic travel scene in place of international holidays.