Victoria Government brings vital 'fire ready' message to life with new Outdoor campaign

Aimed at those living in areas at risk of fire including the Melbourne fringe suburbs and regional Victoria, the Victorian Government is highlighting the importance of being 'fire ready' with an Outdoor campaign that brings potential fire-danger scenarios to life.

2D extensions were created and installed on  large format sites to replicate a burning billboard and neon lighting in the shape of headlights was also used to demonstrate the poor visibility of vehicles in smoke affected areas. 

Source: oOh!media

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