01 Apr 2020
Wash your hands and stay home
The campaign launched in March consists of “thousands of digital OOH units across the country” focusing on preventative measures to flatten the curve and slow the spread of the disease.
Messages include “Avoid touching your eyes, nose, and mouth”, “Wash hands often with soap and water for at least 20 sec” and “Stay home when you are sick”. The public health announcements are encouraging Americans to visit the CDC’s website dedicated to COVID-19.
“Together with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals. OAAA will continue to take direction from the CDC in the event messaging should change,” said the OAAA.
Source: AdAge
