Woolworths commits to eco-friendly initiatives

Pledging their commitment to sustainability and eco-friendly packaging, Woolworths is showcasing how they are doing their bit for the environment.

As part of their goal to achieve zero food waste to landfill by 2025, Woolworths' campaign spotlights their efforts to reduce food waste, plastic packaging and ensure its products are sustainably sourced.

The campaign outlines their goals with clear examples and fun facts on how they are using their food and adapting their business models, with nine billion single use plastic bags taken out of circulation since 2018, or its overripe bananas being made into banana bread instead of going to landfill.

Seen on street furniture, the campaign is simple and informative, appealing to commuters throughout the day to think about sustainability when they shop and avoid food waste.