An Essential Thank You on the grandest scale

In the last week of May the southern hemisphere’s largest billboard dond a new artwork – an enormous ‘thank you’ homage in a mosaic design, comprising hundreds of submitted photos from essential workers across the country.

Located on the Iconic Inner West Silos adjacent to Sydney’s Anzac Bridge and the idea was generated by the smartphone brand, OPPO to recognise and give back to essential workers on the front lines.

Back in April, OPPO called out to those working in essential services to submit a photo for inclusion onto the billboard as an #AnEssentialThankYou.

Michael Tran, OPPO Australia’s Managing Director said, “We wanted to do something with the billboard that projected positivity and acknowledged that while so many of us found ourselves facing uncertainty, there was an army of Aussies who put on a brave face and tirelessly worked throughout the global pandemic to help keep our country running and maintain a sense of normality for their communities.”

“We were thrilled to receive hundreds of photos from everyday Australian heroes, including supermarket saviours, healthcare heroes, sanitation workers, educators and all in between. It’s important that we recognise the very real and very different plights of all our essential workers,” added Tran.

You can see #AnEssentialThankYou across Sydney’s skyline, where the spectacular billboard artwork, printed by Cactus Imaging, will remain over the coming weeks.

OPPO has implemented multiple initiatives in the wake of the COVID-19 Pandemic from their billboard homage, to profiling essential workers across their social media, and donating devices to healthcare and essential organisations.

 

Source: B and T