When the world needs a little more love #SendingLove is there

The #SendingLove campaign is creating a kinder world through spreading user-generated Love and Unity messages. Broadcast on Digital Out of Home (DOOH) worldwide, the campaign included social media amplification to ensure the messages are seen by millions – at home.

With a goal to unite communities across the globe, the ‘#Sending Love” initiative promoted messages of love from real people. The DOOH was socially-enabled and facilitated by the World Out of Home Organisation (WOO). Over 70 media owners across 153 cities participated, making it the biggest user-generated campaign ever to run on DOOH.

Created by Grand Visual in the UK and facilitated by Talon Outdoor, the campaign encourages participants to send love to those in faraway places.  The images depict people using their hands to create a hand-heart symbol, and were then uploaded it to the sending love website for broadcast globally. http://www.sendinglove.to/

Once uploaded the user can expect to see their image playing on screen in their chosen city to share with friends and family across social channels.

Dan Dawson, Chief Creative Officer, Grand Visual said: “We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world. With an internationally understood heart shaped hand signal at the centre of the creative – we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels.”

Within Australia, QMS Media are delivering #SendingLove to people in Melbourne. QMS Media Chief Marketing Officer Sara Lappage said “We are delighted to be on board and displaying messages of love and unity from around the world to the people of Melbourne. Despite the constraints of lockdown, it is great to see the Out of Home community coming together to fight the effects of COVID-19, and social distancing in particular, with a campaign that connects and reassures people that we are in this together.”

oOh!media are also delivering #SendingLove to major cities around Australia. oOh!media's Chief Executive Officer Brendon Cook said "We are delighted to be involved and helping display messages of love and unity from around the world to the people of Perth, Melbourne, Sydney, Brisbane and Adelaide. Despite the constraints of lockdown, it is incredible to see the Out of Home community coming together to fight the effects of COVID-19, and social distancing in particularly, with a campaign that connects and reassures people that we are in this together.”

Source: B and T