Magnum uses Out of Home to show off its newest layers

While most of us aren’t leading the charge in space tourism, Magnums is offering a taste of the high life with its newest flavour, the double gold caramel billionaire.

Setting out to prove that pleasure has more than one layer, Magnum’s campaign sees the ice cream rise above the treetops and atop bus shelters in 3D form.

Illuminated in gold with layer upon layer of ingredients visible in the side of street furniture, the use of the glass panel emphasises the key selling point of the latest Magnum creation. 

Launched in the UK and Europe, and inspired by one of the UK’s favourite treats, billionaire shortbread, the new flavour is all about layers of biscuits, chocolate, pecan and caramel, seen front and centre in this campaign for passersby.

Source: Retail Times