OASIS - Outdoor Advertising Standardised Integration System

Insertion Order Automation Tool

OASIS (Outdoor Advertising Standardised Integrated System) is a new tool that automates the Insertion Order (IO) and streamlines the distribution of campaign booking information between Media Owners, Agencies and Third-Party Verification Companies.

It is a central platform for Out of Home (OOH) and a point of truth for campaign booking data, for the purposes of verification and to create ease in tracking historical campaign booking information. OASIS will be the main platform for OMA Members to share IOs from 1 May 2024.

The IO is part of the OOH Industry Standards which were developed by the Outdoor Media Association (OMA) and the MFA Outdoor Futures Council (OFC) to make buying and using OOH advertising easier.