Insertion Order Automation Tool

OASIS (Outdoor Advertising Standardised Integrated System) is a new tool that automates the Insertion Order (IO) and streamlines the distribution of campaign booking information between Media Owners, Agencies and Third-Party Verification Companies.

It is a central platform for Out of Home (OOH) and a point of truth for campaign booking data, for the purposes of verification and to create ease in tracking historical campaign booking information. OMA Members will share IOs through OASIS from August 2023.

The IO is part of the OOH Industry Standards which were developed by the Outdoor Media Association (OMA) and the MFA Outdoor Futures Council (OFC) to make buying and using OOH advertising easier.


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Read the Press Release HERE