Over 350 people interested in programmatic DOOH advertising attended the inaugural Powering DOOH conference which we hosted in collaboration with IAB Australia. We now have most of the Powering DOOH presentations available for download as well as a photo gallery.
The conference was held in Sydney on 30 March 2023 and presented technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Ben Milne, Global Head of Out of Home Media at Dentsu, delivered a keynote discussing the global landscape and exploring opportunities for agencies and marketers in programmatic DOOH.
Powering DOOH presentations:
- Powering DOOH Ben Milne Presentation
- Powering DOOH Brown and Wood Presentation
- Powering DOOH Analytic Partners Presentation
- Powering DOOH Grant Guesdon OMA Presentation
- Powering DOOH IAB Tech Lab Presentation
- Powering DOOH ModiBodi Case Study Presentation
- Powering DOOH Chumba Case Study Presentation
The 2024 IAB and OMA Powering DOOH Event will be held on 4 April 2024.