Advertising Content Policy

Under the Outdoor Media Association (OMA) Code of Ethics, all OMA members must comply with the Australian Association of National Advertisers (AANA) Code of Ethics and other relevant selfregulatory codes that cover advertising content.

The OMA and its members recognise that Out of Home (OOH) advertising is visible to a broad audience and that this must be taken into account when considering compliance with the AANA Code of Ethics. The OMA has developed this Advertising Content Policy to help ensure that OMA members display advertising that meets community standards.

Version: April 2021