Digital Signage Policy

The Outdoor Media Association (OMA) supports regulation which allows for fair and reasonable development standards that are appropriate or signage land use and which acknowledge the introduction of digital technology.

The OMA has developed this Digital Signage Policy to provide a framework for members to advertise using digital technology in a responsible manner which adheres to relevant legislation and regulation. The OMA advocates for regulatory changes to permit the use of new OOH advertising technologies to enhance the service offered to advertisers and the community. The OMA Digital Signage Policy is a living document and will change as technology and business practices evolve.

Version: March 2020