National Health and Wellbeing Whitepaper

The OMA and its members recognise that Out of Home (OOH) advertising is visible to a broad audience and that this must be taken into account when considering the social responsibility of what advertisements are placed on our OOH advertising signs. In response to community concerns about overweight and obesity in Australia, the OMA has implemented the OMA National Health and Wellbeing Policy. The Policy uses schools as a touchpoint because schools are the hubs of communities everywhere, with the buildings and grounds used for more than just school activities.

Version: January 2021

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