Our ability to broadcast advertising messages in the public space is a privilege, not a right.

Out of Home (OOH) advertising is ubiquitous amongst our urban environments, which is why the industry works hard to ensure it’s used for the benefit of the public. In 2019, it is estimated that the industry donated media space and advertising production valued at nearly $87 million and supported over 230 beneficiaries including charities, healthcare and environmental organisations, public bodies, and arts and cultural organisations.

Additionally, the OMA works closely with community groups and state and local government regulators to ensure that planning controls promote safe, high-quality signage and advertising, particularly in the context of new and emerging technologies.

National Missing Persons Week

The OMA and its members support National Missing Persons Week, and industry sponsorship is now in its eleventh year.

For the last four years of National Missing Persons Week we have also worked in partnership with the Australian Federal Police (AFP).

“Since 2015, the OMA and its members have been invaluable supporters of National Missing Persons Week. Almost $6 million of Outdoor advertising has been donated to raise awareness of Australians inour community who remain missing. This enables the AFP to engage with the community on a scale it wouldn’t otherwise, in the hope of sparking renewed interest in missing persons cases, and as a result brings us one step closer to finding answers families of missing persons so desperately seek.” – Marina Simoncini, Manager ACCCE and NMPCC, Australian Federal Police

In 2019, the industry donated $2.2M in advertising space and media services in support of NMPW to bring the total value of the donation for the last four years to $5M. Between
4–10 August, an estimated 10.5M people saw the campaign, which aimed to humanise the people behind the statistics.

Read the media release here.

Amber Alerts

The Outdoor Media Association (OMA) and its members have announced an industry-wide partnership with Brisbane City Council (BCC) to pilot the delivery of Amber Alerts on outdoor signs.

An amber alert is an important initiative that supports law enforcement in the urgent broadcasting and circulation of details about missing children or child abductions using digital signs.

“We hope the Brisbane Amber Alerts pilot program will inform how we can build a system to roll out Amber Alerts across Australia. We know this will be a big task and will require collaboration with each State police force, but we believe it is a worthy and important cause to support.” – Charmaine Moldrich, CEO of the OMA

Read the media release here.


The OOH industry tapped into a well-known fact: we pass down more than just our looks to our children.

This joint industry campaign, in partnership with DrinkWise, brings the message to life by encouraging adult Australians to think about how they consume alcohol, especially in front of their children. The OMA will work with DrinkWise to roll out this campaign over the next three years.

Read more about the campaign.

The National Geographic Photo Ark

The OOH industry in Australia joined a global partnership between the National Geographic Society and OOH industry bodies across 20 countries to support the Photo Ark project.

Combining the power of photography and the impact of the OOH channel, awareness was raised for animal species at risk of extinction. The international campaign was launched in Australia on Endangered Species Day, 18 May. Powerful images ran across digital signs in NSW, QLD, SA, VIC and WA, raising awareness about animal populations in decline all over the world. Its aim was to inspire people to learn how to help protect them.

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multi-year endeavour to document every species living in zoos and wildlife sanctuaries. It aims to encourage action through education, and to help save wildlife by supporting on-the-ground conservation efforts.

To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species.