Industry Training

MOVE Training Module One

We are excited to launch the first of our e-learning modules with MOVE Training for Operators (MOVE Members) and Agencies. These online programs are for MOVE member staff and agency staff wanting to understand the MOVE platform, how campaign audiences are measured, and leverage this knowledge to better plan campaigns. You will learn broadly about the Out of Home (OOH) channel, the fundamentals of measurement with MOVE, the methodology behind measuring Classic and Digital OOH audiences, and how to navigate the MOVE software.  

Upon successful completion of the MOVE Module One, participants will have learned:

  1. The basics of OOH planning and buying

  2. What is the OMA and MOVE

  3. The methodology behind audience measurement of OOH

  4. How to navigate the MOVE Software.

Contact to arrange access to this FREE course


Independent Media Agencies Association of Australia (IMAA) Out of Home (OOH) 101 eTraining Module

We are thrilled to partner with the IMAA to develop this comprehensive course about everything Out of Home (OOH). It’s chock-full with practical information about formats, media owners, measurement, and digital vs. classic advertising. It also includes strategic insights, results of campaign research, and our neuroscience study that proves the impact of Out of Home. After completing this course, you will have a good idea of how to plan, buy and measure OOH campaigns, as well as a sneak peek at what’s coming in 2024.

It’s definitely worth exploring if you’re new to advertising, or just need a refresher course on this evolving and growing channel. You can access the Out of Home 101 course by the IMAA here:


Stay tuned for even more OMA OOH eLearning modules launching in 2023.

Want to know when our next OOH or MOVE eLearning module drops? Subscribe HERE for the latest updates.

Foundations of programmatic digital out of home (pDOOH)

Explore the fundamentals of Programmatic Digital Out-of-Home (pDOOH)! Learn about audience targeting & measurement, plus industry trends & case studies. A must-have course for those new to the digital out of home or the media industry.

Foundations of Programmatic Digital Out-of-Home (pDOOH) (

Upcoming Industry Events

4 April 2024 – IAB and OMA Powering DOOH Event, Book your tickets here

2 May 2024 – OMA Conference and Awards Night (MEMBERS ONLY)