The OMA and its members have been working to improve platforms and processes to make Out of Home easier to plan and buy campaigns, and measure their impact. Watch the videos below to learn more about our major initiatives.

Featured speakers

  • Cass Cameron, Executive General Manager, Revenue Strategy & Operations, JCDecaux
  • Tara Coverdale, Data & Insights Director, oOh!media
  • Pia Coyle, Managing Partner Avenue C & Chair of the Outdoor Futures Council
  • Mark Fairhurst, Chief Customer Officer, QMS Media
  • Kylie Green, General Manager, OMA & MOVE
  • Grant Guesdon, MOVE 2.0 Lead
  • Charmaine Moldrich, CEO, OMA & MOVE
  • Peter Pynta, CEO, Neuro-Insight
  • Nick Thomas, National Head of Investment, MediaCom & Outdoor Futures Council

Outdoor OUT-FRONT (20 minutes)

What's new in MOVE 1.5 (2 minutes and 30 seconds)

The Neuro Impact Factor (28 minutes)

Behind the research (2 minutes and 30 seconds)