How Out of Home (OOH) advertising works
Spring into Out of Home
As lockdowns end and restrictions ease, we're seeing a resurgence in audience volumes in outdoor places and spaces. Now, with the weather warming up for Spring, it's the perfect time to reach a positive and alert audience on the go.
MOVE: Audience measurement
MOVE, the industry currency for measuring Out of Home advertising audiences, gives you meaningful data when planning and strategising an Outdoor media campaign. MOVE reports active audiences through Likelihood To See, a metric developed to pinpoint right down to actual viewing.