How Out of Home (OOH) advertising works
The Out of Home advertising industry has united to take an active role in limiting children’s exposure to discretionary food and drink products and in influencing healthier lifestyle choices through educational campaigns.
MOVE 1.5 is here
MOVE 1.5 provides accurate measurement for digital signs and introduces a qualitative metric, the Neuro Impact Factor (NIF), which goes beyond attention to measure impact of each OOH format.
The Outdoor industry has released its first ever Industry Standards. Created in consultation and collaboration with the Media Federation of Australia (MFA) and the Outdoor Futures Council (OFC), the Standards make it easier for advertisers and agencies to plan, buy, and measure the effectiveness of campaigns.