How Out of Home (OOH) advertising works
Add an extra handful of veggies
Out of Home signs across Australia featured the 'Add an extra handful of veggies' healthy food campaign donated by OMA members and in partnership with the Australian Government Department of Health.
MOVE: Audience measurement
MOVE, the industry currency for measuring Out of Home advertising audiences, gives you meaningful data when planning and strategising an Outdoor media campaign. MOVE reports active audiences through Likelihood To See, a metric developed to pinpoint right down to actual viewing.