On 1 March we launched a set of tools to make it easier to plan and buy Out of Home advertising. This is the first release of the Out of Home Toolkit which has been prepared in collaboration with the MFA’s Outdoor Futures Council.

See the summary on Attention, Reach and Impact in this 2 minute video:


The Real World Reach webcast dives into detail on reach and frequency for various spends on Out of Home; reveals the Neuro Impact Factor for all formats, and shows how you can improve ROI for by combining formats and using multiple media channels.

Watch the 15 minute video here:


For a presentation of the full deck, please contact an OMA Member or send a request to info@oma.org.au