RSL and OMA team up to magnify Remembrance Day message in national takeover
Australians across the country will be prompted to Remember to Remember at 11am this Friday 11 November thanks to the RSL’s national partnership with the Outdoor Media Association (OMA) for the second year.
This Remembrance Day, for one minute at 11am, digital Out of Home (OOH) signs owned by OMA members nationwide will display the RSL’s message reminding Australians to pause for one minute’s silence to remember those who served and lost their lives in all wars and conflicts.
Adding his voice and influence to this year’s Remember to Remember campaign is decorated Australian Army veteran and Victoria Cross for Australia (VC) recipient, Corporal Daniel ‘Dan’ Keighran VC.
Mr Keighran said he was extremely proud to support the RSL’s Remembrance Day campaign and echo the RSL’s call for Australians to Remember to Remember.
“I strongly encourage all Australians to attend their local Remembrance Day service, whether that be in their capital city or local RSL Sub Branch, and take the time to remember those that have gone before us and those that continue to serve to this day.”
Proud supporters of the RSL’s national commemorative campaigns for the past two years, the OMA and its members have generously donated more than $6 million in advertising space for ANZAC Day and Remembrance Day commemorations.
RSL Queensland State President Major General Stephen Day DSC AM said he was incredibly grateful for the ongoing support from the OMA and its members in sharing the important message of Remembrance Day broadly across the country.
MAJGEN Day urged the public to unite as a community and remember those that had given their life in service to their country on 11 November, a day that commemorates the signing of the Armistice agreement between German and Allied forces in 1918 that signalled an end to WWI.
“Through the generous support of the OMA and its digital advertising screens across the country, we are able to ensure that no matter where people are or what they’re doing at 11am on 11 November, they will Remember to Remember,” MAJGEN Day said.
“Remembrance Day is a date that has long been cemented into the lives of Australians and while leading busy, fast-paced lives can often result in this important moment passing by, it is imperative that we pause, reflect and honour those who have fallen and recognise the invaluable contribution of our service people.
“It’s just one minute, but it means so much more to the veteran community and their families.”
OMA CEO Charmaine Moldrich said “We take our role as a public space media channel very seriously, we want to give back; our industry takes great pride in using their signs for the greater good.”
“Now in our second year of partnership with RSL, signs across Australia will remind everyone to Remember to Remember and to pause for a minute of silence to honour those who gave their lives in service, those who returned home injured, and those who serve our nation today,” Moldrich said.
“The nationwide roadblock is possible through the innovation inherent in our digital sign network, giving us the ability to deliver campaigns like this, with the immediacy and precision needed to deliver one minute of silence on this historic day, commemorating those who sacrificed for the freedoms we take for granted.”
Participating OMA members include: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, Blue Tongue Outdoor, Civic Outdoor, goa, JCDecaux, JOLT Charge, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Scentre Group Brandspace, Shopper, The Media Shop (TMS), Tonic Media Network, TorchMedia, Total Outdoor Media (TOM), Val Morgan Outdoor (VMO), and Vicinity Centres.
For more information on Remembrance Day and where to attend a service or to access digital resources including audio recordings, videos, blogs and veteran stories, visit remembertoremember.com.au.