Alcohol Advertising Policy

Under the Outdoor Media Association (OMA) Code of Ethics, OMA members only endorse alcohol advertising that complies with both the Australian Association of National Advertisers (AANA) Code of Ethics and the Alcohol Beverages Advertising Code (ABAC) Responsible Alcohol Marketing Code (ABAC Code).

These organisations are the recognised authorities with regards to alcohol advertising in Australia. OMA members are committed to responsible advertising of alcohol products. OMA members acknowledge the extra care required to ensure that alcohol advertising in the public domain meets community standards, especially when it comes to the exposure of children and young people.

The OMA has developed this Alcohol Advertising Policy to provide a framework for OMA members to advertise alcohol products in a responsible manner, in alignment with the Codes and other related legislation.

Version: August 2023