National Health and Wellbeing Policy

The OMA and its members recognise that Out of Home (OOH) advertising is visible to a broad audience and that this must be taken into account when considering the social responsibility of what advertisements are placed on our OOH advertising signs. In response to community concerns about overweight and obesity in Australia, the OMA has implemented the OMA National Health and Wellbeing Policy. The Policy uses schools as a touchpoint because schools are the hubs of communities everywhere, with the buildings and grounds used for more than just school activities.

Update to the National Health and Wellbeing Policy

When it was launched in 2020, the OMA policy was a world-first, nationally consistent restriction on the placement of occasional food and drink advertising around schools. In November 2021, the Australian Association of National Advertisers new Food and Beverages Code (the AANA Code) will come into effect.

The AANA Code restricts the content and placement of advertisements for occasional food and drink, particularly in relation to advertising targeting children. The AANA Code uses the FSANZ threshold as its test for occasional food and drink. In order to keep the self-regulatory scheme as robust as possible, and to make compliance with both the OMA Policy and the AANA Code easier for advertisers and OMA members, from 1 January 2021, the OMA will transition to the use of the FSANZ threshold test in its own policy.

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Latest Version: January 2023

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