Under the Outdoor Media Association (OMA) Code of Ethics, all OMA members must comply with the Australian Association of National Advertisers (AANA) Code of Ethics and other relevant self-regulatory codes that cover advertising content.
The OMA and its members recognise that Out of Home (OOH) advertising is visible to a broad audience and as such, the placement of advertising must be taken into account when considering compliance with the self regulatory codes. This is particularly important when advertising certain products that are illegal for sale to minors. The OMA has developed the following policy to ensure that all members are aware of and comply with community expectations in relation to the placement of OOH advertising.
Version: August 2023