Doritos creates a food truck wonderland to commuters in Sydney’s Inner West

Doritos, in partnership with oOh!media, have taken over a bus station in Newtown, NSW to connect commuters in Sydney’s Inner Western suburbs with their new range of chips inspired by classic food truck flavours.

In order to create a fun and immersive environment for commuters to enjoy while waiting for their bus, the bus shelter was transformed to look like a real-life food truck, kitted out with stylised seat enhancements, festoon lighting, and neon signage.

Natalie Hocking, Manager Marketing Strategy and Sponsorships, RACQ said “The winning campaigns showcased the potential of Outdoor to put interesting twists on classic ideas. The Doritos campaign in particular created a miniature reality by transforming a bus shelter into a food truck, interacting with the audience in a way no other media channel could dream of. Great Outdoor makes you crave something you never even knew you wanted.”

The Doritos Food Truck Flavours campaign was the Quarter One Grand Prix winner and Innovation in Out of Home category winner in the OMA’s Quarter One Creative Collection competition.