AOOH August | Campaign Report: Buy in Season for Healthy Returns

Earlier this year, the OMA in partnership with Health & Wellbeing Queensland and Nutrition Australia, together with the support of Woolworths, IAB Australia and 23 of our members, ran our third healthy eating campaign - Buy in Season for Healthy Returns.

In this Anatomy of OOH, we explore the campaign objectives, creative and discover it's impact and achievements.