AOOH | OOH Toolkit: Real World Reach

On 1 March we launched a set of tools that will make it easier for you to plan and buy Out of Home (OOH) advertising: the OOH Toolkit.

We show reach and frequency for various spends on OOH, reveal the Neuro Impact Factor for all formats, and show how you can improve ROI by combining formats and media channels.

Here, we’ve compiled a few of the highlights to get you started; or, watch the videos below:
Two-minute summary

15-minute webcast