Messages of Kindness, Consideration and Compassion shine on Out of Home
Ooh!media and Junkee launched the campaign to combat the mass panic buying that was occurring in supermarkets around the country at the time by sharing positive news stories and quotes of positivity from around the world.
oOh!media’s Chief Content and Creative Officer, Neil Ackland, said at what is a very anxious time for many, the campaign aims to inspire positivity among Australians and some necessary distraction.
“Through our editorial and content capabilities and our national reach, we are dedicated to doing our bit as a public space medium in what is a very challenging time for much of the community,” he said.
“oOh!media’s Kindness campaign captured the COVID-19 zeitgeist. oOh!media was quick to react in a time when people needed to be reminded to be kind and act with everyone’s best interest at heart. Kindness, helped drive a more thoughtful sentiment in the community. The timely nature of this campaign embodies the power of Out of Home, to positively influence communities,” said Charmaine Moldrich, CEO, OMA.
oOh!media’s Messages of Kindness, Consideration, and Compassion campaign was the Best Use of Multi-Format category winner in the OMA’s Q1 2020 Creative Collection competition.