Outdoor reminds us of the simple things: Kindness

Billboards placed outside supermarkets spread the messages of ‘Buy only what you need’ ‘Consider the elderly and disabled’, and ‘Spread Kindness’.

Ooh Media chief content and creative officer, Neil Ackland, said the company wanted to do its bit to spread positivity at this time.

“Through our editorial and content capabilities and our national reach, we are dedicated to doing our bit as a public space medium in what is a very challenging time for much of the community,” Ackland said.

In addition to the simple Kindness reminders, ads created by Junkee Media promote random acts of kindness from around the world such as Italians singing together from their balconies.

Traffic on Junkee’s website [Punkee] suggests that people are looking for uplifting content, and as a result, it has made the team more committed said Ackland.

“Punkee has seen significant traffic growth this week, especially around our Married At First Sight coverage. This indicates that a lot of people just want to take their mind off things, and we’re happy to be a place that helps them do that,” he said.

“We’re focusing on what we do best – trying to debunk the myths doing the rounds, enjoying some of the lighter moments as people are in lockdown and, most importantly, trying to offer constructive tips on the best ways to get through this very difficult moment.”

Source: Mumbrella