Q1 Creative Collection in 2017

The OMA Creative Collection was born in 2013, to acknowledge and celebrate the best Out-of-Home (OOH) creative and innovative executions each quarter. Winners will appear in the biennial publicationĀ OPEN, which is a compilation of the best of OOH from Australia and around the world. The next edition of OPEN is scheduled for release in 2017.

The Quarter 1 Creative Collection attracted 25 submissions from Adshel, APN Outdoor, JCDecaux, oOh!media, QMS Media, and Paradise Outdoor.

Guest judges included Paula Keamy, Associate Creative Director, M&C Saatchi; Joanna Mitchell, Marketing Manager, Tonic Health Media; Remi Roques, Managing Director, Ayuda.

Thanks to everyone who participated and congratulations to the winners!

Campaign: Fonterra 'Buttersoft'
Creative Agency: Clemenger BBDO Melbourne
Media Agency: MediaCom

Campaign: Adidas Australia 'Adidas Stadium To Street'
Creative Agency: Intermarketing Agency
Media Agency: Posterscope

Campaign: Roadshow Films 'Skull Island'
Creative Agency: JCDecaux Creative Solutions
Media Agency: OMD

Campaign: Myer 'Catwalk to Cart'
Creative Agency: Clemenger BBDO
Media Agency: Ikon

Campaign: Surf Life Saving Australia 'Surf Life Saving Donation Game'
Creative Agency: JCDecaux Creative Solutions
Media Agency: OMD

Campaign: Menulog 'Hungry'
Creative Agency: Menulog
Media Agency: Blue 449