Seedooh partners with LIVE BOARD Inc to revolutionise Japan’s OOH sector
Seedooh has announced that they will be launching an integration with LIVE BOARD Inc, Japan’s first impression based Digital Out of Home (DOOH) network.
LIVE BOARD is a joint venture between Docomo (Japan’s largest telecommunications business) and Dentsu (Japan’s largest advertising agency business). LIVE BOARD was launched in early 2019 with a vision to become the world’s largest DOOH AdNetwork Operator that delivers advertisements based on real-time audience data.
Once in full swing, the integration will enable agencies and advertisers using the LIVE BOARD network to access independently verified campaign playout data via Seedooh’s real-time, interactive dashboard. Seedooh currently processes 1.5 billion play out and installation events every month.
Tom Richter, Seedooh founder and CEO said: “The LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third-largest OOH market in the world. As advocates of the connected future for the global sector, we’re delighted to be providing a market-ready solution that delivers LIVE BOARD the independent transparency required to succeed in this ambition.”
Ichiro Jinnai, LIVE BOARD President and CEO said: “Brands and agencies from all over the world will soon have access to premium DOOH networks across Japan, with robust and standardised, high fidelity audience metrics, enabling them to share specific and relevant messages with their high-value customers.”
He added, “We have been working closely with Seedooh’s expert team to ensure that LIVE BOARD can satisfy the stringent requirements of their Independent Verification Platform. The real-time connection of data at scale - and of course the global best practice assurance controls framework - make Seedooh the leading source of confidence anywhere in the world, specifically tailored for DOOH. We look forward to providing all advertisers using the LIVE BOARD AdNetwork and LIVE BOARD Marketplace, with the ultimate proof-of-play.”
Seedooh is an Australian born Independent Verification System (IVP) for public space media. It is a fully independent technology platform specifically designed and built for standardised reporting for buyers and sellers in the Out of Home industry has taken a big step into the Asian market.